A word that brings back memories of a wonderful musical era beginning in the mid-1980s and reaching wide popularity by the mid-1990s.
The grunge movement fused elements of alternative rock creating a new musical genre. These sounds contributed at the time to the evolution of the street style, and influenced a new unconventional dress code for people, where less was more and dressing down was acceptable to all social classes.
The 1990s grungy style, has reached a “new born” grunge today, with a slight more glamorous touch to detail. A durable and timeless fashion for people of all generations. This is where the inspiration of our “Grunge” collection comes from, the evolution of styles in time.
Grunge, listen to the vibe and use your imagination!